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EXPERIENTIAL & ACTIVATION

EDITORIAL ︎

VICE Experiences

Airbnb

An international sweepstakes to promote Airbnb’s new offering, giving winners the opportunity to have unique experiences based on notable VICE lifestyle content in four global cities

Roles in program
  • Art direction of photography
  • Design of visual identities




Future Forward

Toyota

A  three-city tour produced by VICE’s  Creators Project, exhibiting immersive installations by four creative collectives influenced by  technological and ecological features in the new and improved Toyota Prius

Roles in program
  • Art direction of photography
  • Design of visual identity, marketing materials, on-site branding and signage




YouTube Music Awards

YouTube & Kia

2013: An unscripted award show directed by Spike Jonze, featuring live music videos streamed on YouTube
2015: An on-demand award show with the debut of thirteen new music videos by notable YouTube artists

Role in program
  • Design of visual identity and marketing materials
  • Brand consultant for commissioned design studios




Intel Plaza at Levi’s Stadium

Intel

A branded experience zone featuring interactive installations at Levi’s Stadium for the San Francisco 49ers inaugural season

Roles in program
  • Design of on-site branding and signage
  • Brand consultant for commissioned design studios and third-party vendors




Welcome to Skateboarding

Nike

An improvised press event for the arrival of the new Koston 2  shoe with skater-led events around NYC ending at a pop-up gallery event celebrating the eras of Nike SB

Roles in program
  • Design of on-site branding and signage
©  2018 Courtney Nicholas