Brand MarketingBloomberg Media:
Event & Product Promotion
During my time as marketing creative lead for Bloomberg Media, my objective was to be expressive at every opportunity. Eager to break out of the aesthetic ubiquity of B2B and FinTech news landscapes, I encouraged my team to develop compelling and unexpected ways to stand out through language and motion design.
Creative Director: Courtney Nicholas
Art Directors: Sarah Abreu, Derek Bonvillain
Copywriter: Chris Voigt
Producers: John Luisi, Jacob Coleman
Animators: Scott Balles, Neil Gilbert, Loretta Kielar, Yuko Magoshi
Bloomberg BusinessWeek
In collaboration with the Businessweek design team, we made a design identity for the 5-day event which gave readers a glimpse into how the weekly publication gets made.
Power Players Summit
As one of Bloomberg Live’s first thought leadership franchises focused on business in the sports industry, we created a look & feel with sharp colors, field geometry, and confidence-makes-champions messaging.
TicToc by Bloomberg
As a social-first news product, we wanted to cut through the legacy media humdrum with thumb-stopping visuals and an energetic editing style.
New Economy Forum
During the height of the pandemic, our objective was to exemplify NEF as a resilient global economic leadership gathering and launchpad for solutions in times when the world needs it most.
Bloomberg Green
To position it as the biggest green newsroom and destination for solution-focused climate information, we created a campaign driven by pragmatic but promising language and powerful imagery.